As readers of this blog know, I have chronicled and grown with the ECM market for many decades, in awe of the way it has progressed, from simple standalone file management and imaging systems, to today’s complex, multi-technology ECM platforms. But I speak of the leading edge of ECM, solutions targeted at large enterprise-wide implementations. I recall a time several years ago (two financial crises ago), when these ECM players spoke of targeting the small – medium (SM) market as a way to grow revenue and market share. Despite the move by some to offer SaaS-based versions of their products, for the most part the ECM market is still very much divided.
Looking at the market from the SM perspective, it is not a mirror image. In fact, recently I thought to myself that ECMers that are in SM businesses may often wonder “what are these industry analysts talking about?”.
Why you ask? - Read on ...
