In 2008, Dan Keldsen and I published on behalf of AIIM, a groundbreaking report on Enterprise 2.0. One of the more startling and fundamental facts that we uncovered was that age did not matter as much as folks thought, as it relates to the adoption of Enterprise 2.0. In fact it really didn't matter at all, and in some situations the exact opposite of what most believed (that with youth came wider adoption and use) was the case. The findings were startling and insightful enough that we were invited to present them at the Enterprise 2.0 conference in Boston in 2008 (video).
Well, despite that, some still believe that Enterprise 2.0 belongs to the young. Earlier this year AIIM published another report on Enterprise 2.0. In it they claim that Millenniums are more apt to use Web 2.0. Huh – could the market have changed so quickly? No, not really. This research, like many individuals that spoke at the Enterprise 2.0 2009 show in Boston did, confuses or interchanges Web 2.0 and Enterprise 2.0. This naïve misunderstanding often leads to market confusion, and great frustration amongst market analysts and practitioners, (See earlier post which includes further in-sites from Ron Miller on this issue.) Although based on the same basic technologies, Enterprise 2.0 is fundamentally different than Web 2.0 in its audience, purpose, goals, and challenges. This is something that is all too painful to anyone that has implemented these technologies inside the firewall. (More on this below.)
But why am I bringing this up now? Two important reasons. (Find out)
