Yahoo has rejected its second offer from Microsoft to buy its online search operations. Yahoo received the proposal last Friday and was given less than 24 hours to respond.
Details of this tempestuous relationship, which involves Google as well, are fascinating - see details.
While this story plays out, search inside the firewall remains daunting, and predominately viewed as ineffective. Today we release the AIIM Market IQ on Findability.
Although lacking some of the drama and financial implications of the struggle for Internet search, Intranet search strategies can lead to struggles and political battles, as well as a dire need for education and ownership. Commercial web giants Google, Microsoft and Yahoo fully understand the power of Findability. But, most corporate executives have yet to adequately fund or sponsor a corporate Findability strategy.
49% of respondents have “No Formal Goal” for Enterprise Findability within their organizations, despite the fact that 62% stated that Findability is Critical to their Organization’s Business Goals and Success.fact.
Is it coincidence that the same number, 49% of respondents “Agreed” or “Strongly Agreed” that “Finding the Information I Need to Do My Job is Difficult and Time Consuming.”
Without clear ownership and personnel driving forward the need to improve, Findability is likely to remain a low priority in organizations, which will keep user levels of satisfaction at their current low state.
Establishing an effective Findability strategy in your organization begins with developing an appreciation of where the problems lye, and alternative approaches to solving them.
Over 60 pages of market insight provide industry benchmarks, best practices, worst practices, and practical advice on how to maximize the effectiveness of your search strategy.
Download the Market IQ report at:
http://www.aiim.org/findability
