Much attention was paid to the presentation Dan Keldsen and I gave at last week's Enterprise 2.0 Conference. As we have both already posted to our respective blogs, the portion of the presentation that seemed to grab the market's attention was the finding in our Market IQ report on Enterprise 2.0 that age does not matter - i.e. when it comes to enthusiasm and appreciation for Enterprise 2.0, Boomers and Millenials think (positively) alike.
The bigger point made in the presentation, and in the Market IQ report is that unlike Web 2.0, which is very much focused on socialness ("me and my 3,248 friends" - egad) - Enterprise 2.0, while using the same technology/functionality, focuses on leveraging these capabilities to increase communication, collaboration and knowledge exchange in a business setting, for a defined business objective.
Well yesterday an article ran in the Technology section of The New York Times, that serves as the perfect footnote to this discussion. LinkedIn ( a Web 2.0 networking site focused more on business networking, and described in the article, rightfully so as "dull by design"), raised $53 million in capital. The financing values the company at $1 billion - more than the $580 million paid for MySpace in 2005 - less than the $15 billion value assigned to Facebook when Microsoft bought a minority stake last year.
Mr. Dan Nye, chief executive of LinkedIn stated: “We want to create a broad and critical business tool that is used by tens of millions of business professionals every day to make them better at what they do,” Mr. Nye said. - Note the reuse of the word business in this quote.
Apparently there is something to this "Enterprise 2.0 ain't Web 2.0 stuff", and apparently market investors (and business people) are beginning to understand the value (literally) in that.
BTW - if you would like to hook-up via LinkedIn visit my profile.
Oh, OK - if you are more Facebook inclined - visit my Facebook profile, but hey, keep the collaboration focused on busieness - OK.
